The Mission - Sewn Salty sought a brand identity that mirrored Apryl's high level of craftsmanship and modernly portrayed her Florida roots. She wanted a custom logo to use on stationary, product labels, and signage.

The Challenge - The logo needed to be versatile in scale and usable across multiple mediums. Apryl's product labels were small and needed to be sewn on, not laser printed. She was inspired by the beach and had difficultly choosing which shade of coral to use.

The Outcome - After deep discussions, we settled on the concept of using a Florida sunset and a needle and thread. The overall composition seamlessly touches on Apryl's craftsmanship and her roots. The font was selected for its resemblance of thread and has a slight grainy texture, which looks like salt.  The outcome is a professional, clean, and modern logo that Apryl can use across many platforms.