Indigitous

New branding for Coffee Talks Indigitous & Indigitous Pulse podcasts.

oVERVIEW

The Mission - The goal was to design two logos for their podcast channels which needed to pair harmoniously with the primary logo for Indigitous. We established the logos will mainly be used in digital format, but will need to also include versions for print.

The Challenge - To design a unique logo for each podcast that fits with the Indigitous brand.  The logos needed to be versatile in scale and prepared for multiple mediums; even though their primary use was on digital platforms.

The Outcome - The resulting logos have their unique personalities but are visibly connected to the Indigitous brand. Both logos utilize the square component of the original logo to ensure an immediate correlation. Coffee Talks Indigitous sets out to discuss strategies for Christians to reach people through digital means. The icon incorporates a sound bar at the base to represent the discussions to be had on the podcast and I transformed the square into a comment box to unify the overall composition. Indigitous Pulse seeks to provide relevant, digital tools for Christians to assist in their efforts to reach people with the good news of Jesus. We wanted the primary visual to resemble a ripple effect representing the positive impact one person can have in the people around them. The 'P' in the middle communicates the focused goal Pulse is set out to achieve. The end result is that both of these logos are impactful, individually unique, and cohesive with the brand.

Year
2021
Client
Indigitous
Services
Branding
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