New sales presentation for AgriGo.
The Mission - AgriGo set out to improve their sales presentation to gain partnerships and interest from investors and clients. AgriGo provides services addressing food security challenges by providing engineering and agricultural solutions.
The Challenge - The main hurdle to overcome was transforming a distracting, content-heavy presentation into a visually memorable presentation. The presentation is the first impression clients and investors have of AgriGo and therefore, it needed to be on-brand and make a lasting impression.
The Outcome - After learning the daily operations and heart of the business, I began by devising a structure for the content in order for it to make the most sense to the audience. I organized the presentation into four sections: 'About Us', 'Why Choose Us', 'Turnkey Integrations', and 'Fields and Crops'. The most important information the audience needs is presented first: the selling points and the heart of the business. I balanced the informative sections with graphical stories that share related content, but in a visually attractive manner. I found a video on YouTube, created by AgriGo, that plays automatically upon seeing the thank you slide and leaves a lasting impression.