The Mission - Our mission was to assemble a user-friendly application for expats with a cohesive brand identity that speaks to foreigners throughout the world and captures the essence of each unique culture.

The Challenge - Prioritizing the most important data and presenting it in an easy to follow and functional format became one of the first challenges to overcome. Additionally, the choice of colors and fonts needed to be carefully selected to avoid negative interpretations that distract users from the brand's true identity.

The Outcome - Identifying the target audience's primary concerns, such as isolation and a lack of resources, guided me to create effective solutions. A key feature is a community for users to build relationships and network, which combats isolation head-on and will also make sure that as resources change over time, users can keep them current within the channel. Functionally, I arranged the content to be easily accessible via tabs on the home screen and clearly displayed important information/reminders at the top.  The use of blue and green represent trust and growth in most cultures, therefore making this the perfect color combination for Acclimate.